Fox Head, Inc.

The Project: Fox Head, Inc. (http://www.foxhead.com),  The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross.  Fox's dealer software systems are Web-based, and available via the internet. However, Fox was look for a way to improve sales, performance, usability and efficiency of its dealer portal while integrating into an offline ERP database structure.

The Solution: Turning to ecom enterprises, Fox received a Web 2.0 rich internet application developed in Adobe Flex. The new Flex RIA leveraged an existing database structure. Built as a product catalog browser and dealer ordering tool, the application enables Fox's dealers to browse, compare and order items in a quick easy to use, highly functional Web 2.0 enviornment. Dealer orders are up , way up!