HowFastTheyGrow, Inc.
The Project: HowFastTheyGrow, Inc. (http://www.howfasttheygrow.com), As a self-professed "scrapbooking dropout," founder and mother Cathy Bennett sees a substantial market for moms like herself. "There is an unspoken expectation that moms should chronicle their baby's first year. Despite the current popularity of paper scrapbooking, the moms I know were disillusioned by the time commitment. It takes at least an hour to make one page and that doesn't even take into account the time to buy the merchandise and print the right photos," states Bennett. "My goal is a 'Just Add Water' solution to baby and child scrapbooking.
The Solution: Turning to ecom enterprises, HowFastTheyGrow received its own unique rich-internet application, "Digi-Scrapbook(TM)," developed with our professional Adobe Flex development services. This patent-pending Web 2.0 RIA allows for real-time editing of pages, photos and text, while keeping the traditional look of a high-end scrapbook with details like layered text, quote boxes, and well-formatted photo collages. "The end result is a beautiful page you would only have dreamed you could make in traditional paper form," says Cathy Bennett, the founder.
Since the sites launch, HowFastTheyGrow.com has been received with much fan-fair and praise from respected trade organizations and magazines including Parents Magazine, Cookie, Pregnancy Magazine, and the TV show, The View (read more). The winners of the 2007 W3 Awards were announced by the International Academy of the Visual Arts on October 16, 2007. Among more than 2,700 entries, How Fast They Grow™ was honored to receive two prestigious Silver Awards just three months after the launch of its digital scrapbooking website. The W3 Awards honor outstanding websites, web marketing, and web advertising created by some of the best interactive agencies, designers, and creators worldwide. The two categories for which How Fast They Grow™ won are Best Visual Appeal and Children.
Other Flex Developed Features Include:
- No software to download or purchase
- Over 300 page designs
- Titles, fonts, quotes and journaling customized by the user, including overlapping title effects
- Photo editing tools
- Inline file sharing system
- "Full-bleed" blank template printing for users with their own digital designs
